Marketing for chefs, catering & food trucks

Everyone loves your food. Nobody can find it.

Marketing for chefs, catering and food trucks. Google Ads, websites, the whole setup. No agency fees, no 6-month contracts.

15+
years in marketing
$1M/mo
ad budgets managed
revenue for last client
The problem

Why your marketing isn't working.

DIY

You're running the kitchen, the staff, the suppliers. Then squeezing an hour a week to “figure out Google Ads.” It's not going to work, and it isn't your job.

Agencies

€3k a month, a 12-month contract, and a junior you've never spoken to running your account. You get slick decks and no customers.

Cheap freelancers

€200 on Fiverr, someone sets up a campaign, disappears, and blames the market when it flops. You've lost a month and your ad spend.

There's another option.

The story

How Food Leads started.

I spent 15 years doing marketing for companies with 100 million users and million-dollar budgets.

Then a friend running a catering business abroad asked me for help. He was spending money on Google Ads but getting almost nothing back. The website was ugly. He did not do any social ads or activity to retarget users. Wrong campaign setup, no tracking, no strategy.

I rebuilt everything. In 4 months, his leads more than doubled and revenue went .

That's when I realized: most food businesses abroad have the same problem. Great food, invisible online. So I built Food Leads to fix that.

The difference

DIY vs Agency vs Food Leads.

Price
DIY: “Free” (+ your time)
Agency: €2,000–5,000 / month
Food Leads: From €249 / month
Contract
DIY: N/A
Agency: 6–12 month lock-in
Food Leads: Month to month
Who does the work
DIY: You, at midnight
Agency: A junior you've never met
Food Leads: Me, personally
Setup time
DIY: Weeks of YouTube tutorials
Agency: 3 weeks of meetings
Food Leads: One call, then I start
Reporting
DIY: You staring at Google Ads confused
Agency: 40-page PDF nobody reads
Food Leads: One page, plain language
Results
DIY: €50/day burning
Agency: Maybe, after 6 months
Food Leads: 2x revenue in 4 months
Industry knowledge
DIY: Google's “recommendations”
Agency: Generic
Food Leads: Built for food businesses
How it works

Three steps. That's it.

01

You pick a plan

Choose the package that fits where your business is right now.

02

I set everything up

Website, Google Ads, tracking, Google Business Profile — done for you.

03

Customers start finding you

On Google, on Maps, on social. Real leads, tracked and reported.

Packages

Simple pricing. Month to month.

Cancel anytime. Ad spend is separate and goes straight to Google or Meta — never to me.

Foundation

You have a business but no real online presence yet.

€249/month
  • Website optimization
  • Google Business Profile
  • Analytics setup
  • Ongoing support
Get started
Most popular

Growth

You want steady, paid customer flow from Google.

€499/month
  • Everything in Foundation
  • Google Ads management
  • Landing page optimization
  • Monthly reports
  • Quarterly strategy review
Get started

Scale

You're ready to grow across multiple channels.

€799/month
  • Everything in Growth
  • Meta Ads
  • Email marketing
  • Review automation
  • Call tracking
  • Priority support
Get started

Custom

Multi-location or complex operation, done your way.

From €1,200/month
  • Full agency service
  • Tailored to your business
  • Dedicated roadmap
  • Direct line to me
Get started
Case study

From zero ads to 2× revenue in 4 months.

Monthly leads
2.4×
Before31
After (month 4)75
2.4× more leads per month, with flat ad spend.
Revenue
in 4 months
Cost per lead
−60%
vs starting point
New pipeline
~€250k
annualised
Ad spend
Flat
slightly decreased
What I did

Rebuilt Google Ads from scratch. Killed Performance Max. Built proper Search campaigns around real buyer intent. Set up CRM, conversion tracking, landing pages, and a Google Business Profile that actually shows up in Maps.

“We went from having no idea what we were doing to getting new customers every week.”
— Client, catering business
Massimo, founder of Food Leads
Alkmaar, NL
About

I'm Massimo.

Italian, based in the Netherlands. 15+ years in digital marketing. I've managed $1M/month ad budgets and led teams of 20. I've also launched businesses with €300 and a laptop.

I'm one person, not an agency. Which means I actually do the work.

FAQ

Questions.

Book a call

Stop wasting money on ads that don't work.

One call. No pitch. I'll tell you honestly if I can help.

Book a free call